The minute you walk into Redding Roasters Coffee Company, you can smell the great coffee beans. Bill O'Keefe, the gracious and informative owner of Redding Roasters, roasts and grinds the fine coffees that he sells. Ask him about the coffee he sells, he is a wealth of knowledge. In addition to coffee, Redding Roasters Coffee Company also sells teas. It sells to restaurants and the public.