Nielsen Sports, based in Stamford, CT, is a global leader in sponsorship media valuation and data analytics, specializing in providing comprehensive insights and research to inform smarter business decisions for brands, sponsors, agencies, and rights holders in the sports industry.
The company's approach combines expert human analysis, deep data resources, and advanced AI to determine fair market value of sports sponsorships, leveraging over 30 years of experience to deliver actionable insights and maximize return on investment for clients worldwide.
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