Linda Goodman Associates is a research firm based in Avon, CT, specializing in Emotional Trigger Research to help businesses gain a deeper understanding of their customers. With a unique approach that goes beyond traditional methodologies, they uncover the secrets that shape customer decisions and motivations, providing genuine insights to solve complex problems.
Their book, "Why Customers Really Buy," introduces a compelling new tool for executives looking to uncover the intangibles that make a tangible difference in influencing customer actions. Linda Goodman Associates arms businesses with the knowledge needed to thrive in today's economy, where 70% of decisions are driven by emotions and intangibles.
Generated from the website