Since 1910, Hallmark has been the go-to source for heartfelt greeting cards and well wishes. During its extensive history, the company has expanded its product line to include a wide variety of items such as jewelery, candles, picture frames, stationery, wrapping paper and much more. One of the store's most exciting features is its custom printing center, where customers can select text, graphics, colors and paper for their personalized greetings and invitations, which are then printed on-site.