Family Choice Mortgage, a subsidiary of Rockville Bank, approaches customer service with the slogan "It's Like Having A Mortgage Banker In The Family." The business has been providing retail mortgage lending services to home builders and buyers throughout Connecticut, Massachusetts and Rhode Island for more than a decade. The firm specializes in first mortgage programs for builders and buyers that are specially designed by Family Choice Mortgage Loan officers. The company also works as a retail arm of regional and national lending organizations.