The Entertainment Consumers Association (ECA) is a non-profit organization based in Wilton, CT that works with partners to provide benefits to its members and promote the gaming industry. They collaborate with media companies to advertise the association through various platforms, while service and subscription partners offer special promotions to members. The ECA also forms partnerships with major non-endemic brands to underwrite discounted memberships for their customers, fostering a strong bond between the brand and gamers.
With a flexible approach to partnerships, the ECA integrates sponsors' brands and products into their marketing and messaging operations, ensuring a comprehensive co-marketing strategy. By incorporating ad units, product samples, and messaging in their newsletters, websites, publications, and event activations, the ECA creates a mutually beneficial relationship with their partners. As a result, leading companies in the gaming sector and those interested in gamers have chosen to support the ECA, making it a trusted organization within the industry.
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