Applied Thinking is a quantitative consulting firm based in Norwalk, CT that specializes in providing analytical tools and services to help companies assess and develop their marketing strategies. They assist businesses in reducing the risk of strategic innovation by measuring, simulating, and forecasting the impact of alternative programs before implementing them in the market.
With a focus on agility and staying ahead in an unpredictable marketplace, Applied Thinking helps companies gain a sustainable competitive advantage by enabling them to learn and act quickly. Their expertise lies in demand model innovation, offering critical skills that allow businesses to assess the potential impact of their marketing strategies and make informed decisions.
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