StatDesign is a pioneering statistical design firm based in Evergreen, Colorado, specializing in the design and analysis of Choice, MaxDiff, and TURF analysis for market research insights teams. With decades of industry and academic experience, their team works closely with clients to create customized approaches to modeling choice behavior, delivering actionable results.
Led by Jill Hesser and Dr. Donald A. Anderson, StatDesign brings expertise in consumer market research, simulator development, survey design, and data collection. Their primary focus is on discrete choice experiments, using a rigorous theory of consumer choice behavior derived from econometrics, cognitive psychology, and experimental design.
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