Principia Analytics is a Boulder-based company specializing in building advanced marketing solutions for performance-driven digital marketers. With a team of experts in CS, math, digital media buying, website, and eCommerce, they offer tailored data generation processes, robust reporting suites, and advanced optimization platforms to help businesses uncover valuable insights, increase workflow efficiencies, and improve campaign results.
Their award-winning CausedCommerce suite provides comprehensive media tracking, incrementality measurement, multi-touch conversion attribution, and automated reporting, all in one platform. By optimizing marketing towards incremental sales, Principia Analytics helps businesses effectively drive bottom-line impact. With a focus on data-driven strategies and innovative techniques, they empower digital marketers to make their media work harder and push their businesses forward in ways they never imagined.
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