Headwaters Marketing & Innovation is a Fort Collins-based company that offers services in conscious innovation and outcomes. Led by Bill Vaneron, a seasoned designer with a deep understanding of diversity and inclusion, the company helps organizations navigate the shift from bottom-line limitations to a more values-based business playing field. With a focus on we-relevance and stakeholder alignment, Headwaters empowers businesses to thrive in today's demanding market by championing values and value creation as a system-worthy solution. Through their expertise in design systems thinking and their commitment to greater shared relevance, Headwaters guides organizations in achieving lives and work that truly matter. They emphasize the importance of a balanced approach that embraces both left and right brain diversity, enabling businesses to align with the attributes stakeholders use to determine worthiness. By catalyzing shared leadership, diversity, inclusion, purpose, trust, and integrity, Headwaters helps businesses infuse greater relevance and agility into their operations, ultimately rebounding from challenges like the pandemic with a renewed focus on humanity and stakeholder enablement.
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