The Generations Award is an international competition that recognizes and honors the exceptional achievements of marketing and communication professionals who cater to the mature market, aged 50 and above. This prestigious award showcases the best creative work in targeted advertising and communication for seniors, with entries coming from various industries and sectors, including advertising agencies, PR firms, design studios, non-profit organizations, and corporate marketing departments.
With a panel of experienced industry leaders as judges, the Generations Award evaluates submissions based on their own merit, without comparison to other entries. Platinum and Gold recognition are awarded to entries that receive scores of 90-100 and 80-89, respectively, while Special Recognition is given to work that makes a valuable contribution to the senior population. The award also supports the next generation of communication professionals by offering a scholarship to the top student work submitted.
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