The NPD Group, based in Boulder, CO, is a global leader in providing data, industry expertise, and prescriptive analytics to help businesses thrive in a rapidly evolving marketplace. With a presence in 30 cities worldwide, they offer best-in-class data solutions across more than 20 industries, empowering companies to measure, predict, and improve performance across all channels.
Specializing in retail tracking, consumer tracking, prescriptive analytics, and forecasting, The NPD Group works with over 2,000 leading brands and retailers to deliver actionable insights that drive growth and success. Their suite of products, including Eating Patterns in America and Pricing Analytics, offers comprehensive views of consumer behavior and pricing strategies to shape business strategies effectively.
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