The Vitamin Center next to Capitola Mall has a huge selection of vitamins, minerals, herbs, homeopathics, skin-care products, books, amino acids, probiotics and more. The locally born owner, Jack, has his own line of health products called Vital Health, and a complete listing of what he offers is on his website. Jack provides a number of special deals, including discounts for store members, seniors, students, large purchases and even gym members (to encourage health). Jack's brother started Shadowbrook restaurant and his family has a long history in Capitola. Jack is happy to talk to anyone about their health and share whatever knowledge he has.