A sister store to Footwear Etc. on University Avenue, Tone Footwear specializes in athletic and toning shoes. Their motto of "toning, health and wellness" is reflected in such shoe styles as their 9-ounce running shoes and Orthaheel flip flops, which feature an extremely comfortable and sturdy structure. Tone Footwear is the first shoe store in the United States to feature multiple toning shoe brands in the same store.