History
The Reef was created in 2013 with the goal to support and encourage a lively community of experienced wholesalers, makers in fashion, technology, media, design and the arts, and trade show producers small and large to collaborate and flourish in our spaces. The Reef is a place where the social norm is collaboration, learning, sharing, mentoring, experimentation, and generosity. We are a three part entity with long term roots in Los Angeles. The LA Mart is now celebrating it's 57th year as the West Coast's premier wholesale mart encompassing the western states' most comprehensive collection of world-class, regional, and national showrooms available to the trade buying community. The two newer entities, Magic Box - The unconventional convention center & Maker City LA - The perfect place to create and collaborate, were both founded in 2013
Specialties
The Reef is an 860,000 sf complete creative habitat tailored to meet the needs of the innovators, entrepreneurs, and diverse creators that make Los Angeles the creative capital of the world. Whether you need a desk to launch your venture, a 100,000 sf global headquarters to grow your market share, a showroom to give more visibility to your product, or a venue for a 300 booth trade show, The Reef has room for you to grow in place, and be a part of a diverse community that is helping build the future.