The Krate boasts an upscale interior design, old-school hip-hop style and friendly staff. The shop is a "street-wear boutique" located in the heart of downtown Santa Cruz. The aesthetic of The Krate is based on a love for music and art.
The Krate has clothing for both men and women. The shop even carries contemporary street fashion that is hard to find anywhere else in Santa Cruz. Their most prominent clothing lines include Rebel 8, Upper Playground, and Stussy.
Once a month, The Krate supports the local community with free art shows.