This office is the headquarters for the Temecula Valley Balloon and Wine Festival. The summer festival boasts live music, hot-air ballooning, wine tasting, food, camping and general merriment. Businesses interested in participating in the festival, or community members interested in volunteering or attending, can get more information at this office location. Community benefit seems to be the primary goal of this association, whether it's bringing in tourism to support local businesses, providing lively entertainment and excitement or using the proceeds generated to give back to the community's organizations —it's all about helping the community thrive.