Strategic Vision, led by President Alexander Edwards, is a research-based consultancy based in San Diego, CA, specializing in understanding human behavior and decision-making patterns across various markets. With over thirty years of experience and a reputation for employing the best methodology in the industry, the firm helps clients gain insights into their target audience's decision-making processes to tailor products and messaging effectively.
Renowned for its expertise in the automotive sector, Strategic Vision has conducted over twenty years of New Vehicle Experience Study (NVES) data, providing comprehensive and actionable insights for new vehicle owners. The consultancy is frequently recognized as an industry expert in national publications and press, offering clients the tools to achieve success by aligning their strategies with consumer preferences and behaviors.
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