The Southern California Broadcasters Association (SCBA) is a prominent organization dedicated to building brands, market share, and delivering results for advertisers in Southern California. With a focus on market research, the SCBA provides valuable insights and industry publications to help advertisers make informed decisions. They offer a range of services, including consultative account management, digital information series, and quarterly guidance reports. The SCBA represents a diverse network of member stations, including popular radio stations like KFI, KNX-AM, and KROQ, among others.
As a trusted voice in the broadcasting industry, the SCBA plays a vital role in promoting the power of radio and its effectiveness in reaching audiences. They commission studies, such as the recent Nielsen study, to highlight the impact of radio impressions on advertising success. The SCBA also takes an active role in the community, commemorating significant events like the one-year anniversary of Kobe Bryant's tragic death. With a rich history spanning over 80 years, the SCBA continues to advocate for broadcast radio and its digital platforms in Southern California.
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