Many of the latest trends in footwear are on display in this shoe store. Men's, women's and children's shoes are sold, from casual sneakers to high-fashion heels. Shiekh brand shoes and boots are found throughout the store, along with popular brands like Nike, Reebok, DC, Skechers, Michael Antonio, Wild Diva, and Ed Hardy. Hip apparel hangs above the shoes, including men's shirts, women's tops, sweaters, and jackets. Behind the counter customers will find baseball caps for various teams. Sheikh shoe stores have been expanding throughout Southern California and other western states since 1991, with a focus on customer service.