Serio is a skater-owned and operated shop in Ventura, California, established in 2013. They specialize in selling skateboard hardgoods, softgoods, books, shoes, and accessories from smaller, underground brands, with a focus on quality and authenticity.
With a 90s-style approach, Serio prides itself on being a specialty skateboard shop that stays true to its roots. They do not carry scooters, snowboards, surf gear, corporate sport shoes, energy drinks, trendy streetwear, or overpriced decks and fashion pants.
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