Sears Family Pediatrics is the practice of William Sears and his family: his wife, Martha, and sons, Robert (Dr. Bob) and James (Dr. Jim). Sears, or "Dr. Bill," as he prefers to be called, and his family have created a veritable brand from their practice. The Sears family has authored dozens of books, appeared many times on national television (Dr. Jim is the co-host of the Dr. Phil spin-off "THE DOCTORS!") and cultivated an internationally respected opinion on parenting practices. Sears Family Pediatrics represents the culmination of these efforts.