Salt Culture is a globally inspired lifestyle boutique located in Encinitas, California. Founded by Sophie and professional surfer Rob Machado, the boutique offers a curated selection of top fashion brands for both men and women, along with unique home decor, gifts, and custom surfboards designed by Rob Machado.
With its beach bungalow setting on Highway 101, Salt Culture has become the pulse of Encinitas and has been consistently recognized as San Diego's Best Boutique. Embracing a surf-chic lifestyle that celebrates diverse cultures and relationships, Salt Culture invites customers to immerse themselves in a world of fashion, art, and the spirit of the ocean.
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