History
Yuriy, with his wife and brother by his side, opened an upscale, Beverly Hills quality style salon but reasonably priced in the heart of Pasadena located in the South Lake District. Initially opened as an exclusive J Beverly Hills product salon but in 2015, Yuriy and his talented stylists decided to bring Kerastase, Shu Uemura and Aveda products to have a variety of only the best products in the industry therefore, changed the salon name to