MAC Cosmetics is a renowned makeup brand that offers high-quality, innovative, and trend-setting products to its customers. Founded in 1984 in Toronto, Canada, by Frank Angelo and Frank Toskan, MAC Cosmetics is currently a subsidiary of Estée Lauder Companies, Inc. MAC Cosmetics has been one of the most popular and sought-after makeup brands for over three decades.
MAC Cosmetics targets people of all ages, genders, and races who are passionate about makeup and beauty. However, MAC's primary target audience is young adults, particularly women between the ages of 18 and 35. MAC Cosmetics offers products for all skin types, tones, and textures, which makes it inclusive and diverse. MAC's brand personality is edgy, bold, and creative, appealing to people who are confident, artistic, and unapologetically themselves.
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