History
When I moved to the states I was no longer able to find my favorite brands. Trips home to Tel Aviv were accompanied by shopping sprees, and I started hosting trunk shows showcasing my favorite designer pieces statewide. The pieces I singled out always adapted the original design with the American spirit, culture and style. I then leveraged my love for fashion to starting my first store in Palo Alto which was followed by more in San Francisco, Santa Monica, Berkeley, Venice, Dallas, Beverly Hills and more.
Specialties
Ruti was founded in 2009 to change your relationship with your closet. We've always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That's where Ruti comes in. After years as a tech executive, Ruti Zisser took a leap of faith and struck out on her own to create a new kind of luxury brand. From that moment on, she devoted herself to creating the clothes she's been searching for all along, but was never able to find.