Rubio s Restaurants operates, licenses or franchises more than 150 Rubio s Mexican restaurants in California, Arizona, Colorado, Utah and Nevada. Rubio's is credited with introducing the original fish taco to Southern California and starting a phenomenon that spread coast to coast. In addition to all white meat chicken, slow roasted carnitas and lean carne asada, the restaurant s menu features a variety of other items, such as grilled Mahi-Mahi, shrimp, salads, guacamole and Langostino lobster. Each restaurant design is reminiscent of the relaxed and inviting atmosphere of Baja, Calif., a coastal state of Mexico. The restaurant concept was started in 1983 and has corporate headquarters in Carlsbad, Calif. Rubio s Restaurants trades publicly on the NASDAQ under the ticker symbol RUBO.
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