Pure Skin is tucked away at the end of Gross Avenue, and is an appointment-only spa. It is usually very busy, and customers might be wait-listed if they don't make appointments a week in advance. Pure Skin offers full-body waxing, facials, and air-brush tanning. Its massage techniques include Swedish, deep tissue, and hot stone. With eight years of service in Capitola and Santa Cruz, Pure Skin has become a popular spa with many regular customers.