Primerica is a financial services company in a field of its own. Primerica serves strictly the middle class, specifically those who have little to no savings, compounded by credited card debt and poor financial management. The company seeks to invest with their clients in order to provide them with extra cash flow. With part of that extra money, Primerica creates a custom life-insurance policy for each client. The company prefers to conduct meetings at home, but office visits are also acceptable.