History
Pleasantry Jewelers was founded in November of 2012. Even though Pleasantry Jewelers is still a young company, the family who runs the company is no stranger in the jewelry industry. With two other sister stores located in the heart of Chinatown, one of the older and more established jewelry stores, JAJ & Associates, Inc., has been committing to manufacturing and selling high-end luxury items at a low and reasonable price. The mastermind behind the family business, Long Ta, started off his business in 1988 after he worked for Tiffany & Co. as a diamond buyer for almost 8 years. Long hoped that his children would carry on the family business of manufacturing and selling high-end jewelry, so therefore he decided to branch off into the Los Feliz neighborhood and open a store for his son, James.
Specialties
We specialize in 14k, 18k, 22k, and 24k yellow gold and white gold, silver, and platinum. We carry a large selection of loose diamonds- certified and non-certified diamonds that range from .01 ct to 10ct+. Not only do we sell jewelry, but we also custom make, buy, trade, and upgrade your jewelry.