Pivotal Targeting, based in Pasadena, CA, was established in 2012 with the aim of assisting opposition efforts against specific ballot propositions in California. Over time, the company expanded its services to include data analytics and voter targeting for various political campaigns, offering a wide range of solutions such as survey optimization, persuasion modeling, and audience targeting.
With a team of experts skilled in diverse data and analytic methods, Pivotal Targeting leverages their academic and applied research backgrounds to provide comprehensive research capabilities, guiding clients through every stage of a project, from experimental design to result interpretation. Recently, Pivotal Targeting has become a part of 605, an independent audience measurement and analytics firm focused on optimizing marketing and programming in the media and entertainment industries.
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