Parker-Hays Research Group is a Berkeley-based company that specializes in creating personalized customer experiences using deep human insights, design, and modern technology. Their approach is rooted in science, leveraging behavioral science, predictive analytics, and data-driven optimization to drive growth for their clients. With a focus on holistic customer engagement and a systems thinking approach, they help businesses transform and thrive.
As a trusted partner, Parker-Hays Research Group collaborates with best-in-class technology partners to develop innovative products, services, and experiences that drive engagement and growth. Their client stories showcase their expertise in conducting in-depth research and designing strategies for iconic brands like Smucker's and Movado. With a commitment to redefining human centricity, they are dedicated to speeding up engagement and driving growth for the world's most recognizable brands and innovative companies.
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