One Natural Experience (O.N.E.) is a beverage company that specializes on healthy, all-natural and sustainable products. The first and most visible product created by the company is O.N.E. Coconut Water. Other products include antioxidant-rich juice drinks and energy/sports drinks. Whole Foods Markets was the first retailer to carry O.N.E. products, which can now also be found at GNC, Vitamin Shoppe, Publix, Cost Plus World Markets, Amazon.com and major grocery stores. The company was founded by Brazilian-born Rodrigo Veloso, based on traditional uses for coconut water in Brazil and his desire to create healthy, natural products.