The Marin Running Company, formerly a Fleet Feet franchise, has been a staple of the running community since being opened by Charles Yoakum in the early 2000s. In the fall of 2009, Yoakum decided to leave the Fleet Feet franchise and focus more on Marin-specific shoes and apparel, such as trail racing flats. Marin Running Company is involved in the local running community. It sponsors the Tamalpa Runners, hosts talks and workshops, and has recently begun hosting Saturday morning runs and training programs.