Little Louie’s Gift Shop is located in the heart of downtown Oceanside. It’s steps away from the ocean, beaches and the historic pier. The owner has three other shops on this block: a skateboard shop, surf rental and ocean apparel store. It seems only fitting that he also have a souvenir and beach merchandise shop so you can buy Oceanside memories to take home. It’s filled with postcards, T-shirts and beach towels with the Oceanside logo plastered on them. There are also sunglasses, sunscreen lotions and beach mats as well as beach toys and floating mats and chairs. Everything’s designed to make your day at the beach fun and memorable.