Joico, based in Oakland, CA, offers a wide range of hair care products that cater to various needs and concerns. Their Inner Joi collection features 100% vegan and naturally-derived formulas, packaged in sustainable materials that give back to communities in need. With their innovative bond-building technology, LumiShine Pro Color delivers astonishing shine, color longevity, and healthier-looking hair. Whether you're looking for moisture recovery, gray coverage, or vibrant blondes, Joico has a solution for you. Their team of talented guest artists and brand ambassadors bring the artistry of hair to the next level, ensuring professional performance and transformative results.
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