There is a huge Russian community in the city of West Hollywood. This strip of Santa Monica Boulevard is filled with businesses that cater to this group of citizens. J & S Jewelry is one of these businesses, but of course all are welcome. J & S - (Sofie) Jewelry specializes in Russian silver products and diamond exchange. Russian silver is known for its intricate carved patterns embedded in the silver, giving it an effect of the silver looking like needlepoint. J & S is also excellent in servicing watches for repair and reconditioning and it also buys gold and silver.