While California s Coachella Valley has grown with shops, boutiques, beauty salons and spas dedicated to fashion and beauty, the J. Russell Salon & Spa claims to be a leading fashion center due to style conscious local residents, as well as national and international visitors. This local Palm Desert establishment has long promoted its areas desert-fashion and beauty mystique. It is also a manufacturer of the Da Rue of California line and has developed a bridge with a German manufacturer of women s fashions Lucia of Germany. The designers and buyers from Da Rue and Lucia have formed an international partnership.
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