Its In the Filling

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National City, CA 91950

History

It's in the Filling! Began as a small home based business located in National City. Opened the doors October 2012, we pride in offering baked goods that are made to order, nothing is ever frozen. Baked from scratch using the highest quality ingredients. As of 2017, we transitioned to commercial we are around San Diego at various vendor events; pop up shops and Otay Ranch Farmers Market on Tuesdays!

Specialties

Online BakeShop located in National City. We offer Custom Specialty Cupcakes, Cheesecakes, Stuffed Chocolate Chip Cookies, Brownie Bars, Cake Cups, and our famous Tres Leches. Baked items that are always made fresh from scratch and to order, we never freeze. We pride in offering seasonal flavors, for any event or occasion. Homemade, fresh, from scratch!

Reviews

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4.554 reviews
Bettie C.
8/17/2025

The stuffed lemon cookies is delicious and the strawberry cheesecake is amazing!! The best I've ever had!

Bettie C.
8/17/2025

One of the best lemon filled cookies I've ever tasted! The strawberry cheesecake was amazing!

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Alex S.
8/14/2023

I tried It's In the Filling at their Chula Vista Lemon Festival booth. I love how they committed to the theme of the festival with so many lemon dessert options like cookies, cake, cheesecake, and...

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Kay M.
3/31/2023

Tried at a Escondido Center For The Arts Concert. It's literally a little explosion of flavor in your mouth. Awesome. The cake was a taddd dry but it made up for it with the unique flavor. I need...

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Silvia C.
9/11/2024

I can't believe I haven't left a review for this business! I love the tres leches cups and the stuffed cookies. She has a lot of events and does preorder pick up so there's always a chance to get...

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