Hugh Bowen & Associates is a leading research firm based in Half Moon Bay, CA, specializing in usability retention work and MTX pricing optimization for gaming companies. With over 30 years of experience in the industry, they offer comprehensive recruiting services, targeting individual gamers through online and in-person studies, ensuring the right people are selected for each project. Additionally, they have expertise in mobile usability, conducting studies for major companies like Sony Networks, Yahoo, Facebook, and more.
Known for their effective research tools and methodologies, Hugh Bowen & Associates offers remote usability testing approaches, including moderated at-home tests and unmoderated tests, as well as online focus group discussions and traditional surveys. Their philosophy revolves around becoming intimately familiar with the products they study, playing every level of each game and observing consumer behavior to identify areas of improvement. If you're looking for qualitative and quantitative research solutions for games, web, and mobile, Hugh Bowen & Associates is the go-to firm.
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