Myron Ross founded Heroes and Legends in 1968 from his own collection of memorabilia. He deals in autographed photos and other items from famous figures in television, film, radio, sports, music, politics and literature. Astronauts are also included in his collection. Hollywood names are the most numerous in the collection. Ross and his wife, Marilyn, participate in foreign and domestic trade shows and auctions. Ross is also a member of many Hollywood and autograph institutions, as well as being certificated in the Universal Autograph Collectors Club Appraisal and Authentication courses. Over the years, Ross has participated in fundraising efforts of local organizations by auctioning pieces of his collection.