Helen's Cycles has been taking good care of bikes and their riders since 1936. In Westwood for close to two of those decades now, it has been upholding the same standards and guidelines the founder of the store laid out all those years ago. The shop offers the full spectrum of two-wheelers, from children's bikes to those for the professional cycler. Commuter bikes are a particular focus, as much of the UCLA student population bikes to and from classes; UCLA student and staff discounts are available. Some of the quality brands sold here are Trek, Cannondale, Cervelo and Diamond Back.