This is the West Coast business office and showroom for G-Star USA, a denim design clothing firm that is based in the Netherlands. This showroom is only open to members of the trade: clothing buyers, fashion editors and stylists. The actual clothing line may be found in boutique clothing stores or in large retail stores such as Macy's and Bloomingdales. G-Star is known for its hip, contemporary designs for both men and women and is quite popular in the hip-hop and rap music scenes. It recently launched a new clothing line where all of the materials are natural, organic and bio-green environment friendly.