Fuel Factor is a San Diego-based company founded by Kim Mueller, a Registered Dietitian and Board Certified Specialist in Sports Dietetics, offering custom nutrition and training plans. With nearly 20 years of experience, Fuel Factor provides personalized menu plans centered on balanced whole food nutrition and lifestyle coaching to help individuals achieve their health, fitness, and performance goals in a sustainable manner.
Kim Mueller's expertise in customized nutrition has also led her to contribute to various publications and develop Infinit Nutrition, a company specializing in custom-blending functional ingredients for athletes. Fuel Factor's mission is to provide the correct tools and guidance for individuals of all levels, from newbie runners to elite athletes, to reach their full potential and exceed their expectations in terms of fitness, health, and performance.
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