A branch of the international Ferrari brand, the La Jolla location serves an array of customers all around San Diego County. The showroom floor is modern and streamlined -- in keeping with what one would expect from a luxury automobile dealer. The on-site sales staff is knowledgeable of all models, new and pre-owned, and provides personalized assistance to interested buyers. The dealer negotiates trade-ins and also offers in-house financing for vehicle purchases.
For passersby that want a quick taste of the Ferrari sales floor, they can "window shop" from the sidewalk or peer through from the building's courtyard on the non-street side.