A social enterprise start-up that is a nonprofit, eroots is an advocate of local and sustainable fruits and vegetables. People can visit the website to sign up to pick up a box of produce on Thursdays. Employees for the nonprofit organization carefully select fresh fruits and vegetables that vary in color and kind to put into each box, which costs $21. Twenty percent of the proceeds are given to local schools, local farms, local food access programs and local job-training programs.