Discount Mart's Bay Tackle has been in business since 1948. The owner, George, is local to the El Cerrito area. This store used to be more of a sporting goods store as well but recently decided to focus specifically on fishing supplies. This is the place to go in El Cerrito for fishing supplies, bait and tackle. From fishing poles and hooks to nets, lines and bait they've got it all. The employees are friendly and available to assist with any questions. Many local fishers come here, as well as fisherman going as far as southern California, Mexico and Alaska.