Strategic Vision, led by President Alexander Edwards, is a research-based consultancy in Los Angeles, CA, specializing in understanding human behavior and decision-making patterns across various markets. With over thirty years of experience and a reputation for employing the best methodology in the industry, they assist clients in gaining insights into their target audience's decision-making processes to tailor products and messaging effectively.
Renowned for their expertise in the automotive sector, Strategic Vision has conducted the New Vehicle Experience Study (NVES) for over twenty years, providing comprehensive and actionable data on new vehicle owners. Their insights have been featured in national publications, positioning them as a trusted authority in the auto industry for understanding customer behavior and preferences.
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