History
First organized in 1927, the SCWA united in promoting the improvement of roads in the Northstate. At that time, many of the roads we currently take for granted were nonexistent or in deplorable condition. Gradually, the SCWA became involved in tourism and the promotion of outdoor recreation in the region. These promotional efforts started at the 1939 World Fair in San Francisco with the association being one of the few regions of California that was represented.
Specialties
Located at the south end of the Shasta Gateway Center, the California Welcome Center is operated by the Shasta Cascade Wonderland Association. Come in for free maps and brochures, browse great historic and informational exhibits, including our brand new geocaching display, view wild trout in our waterfall pond, take your photo with Joe Tourist, our friendly mascot, or Ed our life-size bronze grizzly bear. Shop in our book and gift store for a wide selection of local products. Our friendly staff is available to assist you 7 days a week, 361 days a year.