The Bridal Rings Company Story - An Idea Turned to Reality....In the early eighties, we noticed that couples looking for different styles of engagement rings and wedding rings had to visit many jewelry stores in order to find the perfect ring. At that time most Los Angeles jewelry stores carried a limited inventory of wedding rings. This was back in 1985 when it was unheard of to cater solely to the bridal industry and no Los Angeles jewelry store dared to do so for fear of failure. Despite the risk of trying something unique we felt that there was a need for such a store in the Los Angeles Jewelry Mart. So, the Bridal Rings Company was conceived and our idea became a reality....Our Vision - Our vision was and still is today to provide the bridal market a place where they can come to a centrally located area to find a wide variety of engagement rings and wedding rings and of course a large inventory of diamonds....Customer Service - At Bridal Rings we also provide knowledgeable staff, guarantees and fast turnaround. We have GIA graduate gemologists who provide shoppers with the information and importance of the 4 C's so they can make an educated decision. All wedding jewelry purchased from our company is serviced for life thanks to our onsite mini factory. This is provided at no charge along with same day service and personalized attention that is hard to match....Our Location - What better place to be located than in the heart of the Los Angeles diamond district where the diamond selection is practically unlimited and our prices are very affordable compared to the Mall retail stores. The parking at our Los Angeles Jewelry Store is very convenient in the lower levels of the building....Our Prices - We offer a combination of quality and price that is difficult to beat. Not until the mid 1990s did some chain stores follow our practice. They did attract consumers because of their convenient locations, but they could not come close to our great prices. On the average the chain stores are about 20-35% higher than our prices....Exclusive Provider of Designer Jewelry - The industry took notice of our quality service, and the major brand name designers offered us the exclusive right to carry their lines. This is a privilege that made us the only jewelry store in the downtown Los Angeles Jewelry Mart to carry major brand names and designer lines....Our Values - We respect all our customers and believe integrity is the foundation of long term trust. It is a privilege for us to take part in the selection process of a ring that becomes very special to each customer. It does not matter if it is an expensive diamond ring, a vintage engagement ring, an anniversary ring or a simple wedding band. Our goal is to make every customer that visits our store have a very enjoyable experience and leave with a desire to return in the years to come.
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